Selling online covers more ground than most people expect — your own website, marketplaces, WhatsApp, or usually a combination. The right setup depends on what you're selling and how your customers actually buy.
At its simplest, e-commerce is any way a customer can find, choose, and pay for your products without visiting a physical location. That could be a full online store with a shopping cart, a WhatsApp conversation that ends in a mobile money payment, or a listing on a marketplace like Jumia. All of these are legitimate — the question is which fits your specific business.
Deciding where to sell — your site, marketplaces, WhatsApp, or all three.
Learn more →Online payments and delivery logistics are genuinely important parts of selling online, and the right setup depends on your specific business, products and the payment/delivery partners you choose to work with. We help you think through these considerations as part of the project — we don't pre-commit you to specific providers we haven't confirmed with you.
Tell us what you're selling and how your customers currently buy from you.
