Your own website, a marketplace, WhatsApp — each has real tradeoffs. Most businesses end up using more than one, but which combination makes sense depends on your specific products and customers.
Your own website gives you full control and no commission, but you have to drive your own traffic. A marketplace like Jumia gives you access to an existing customer base and handles logistics, but takes a cut and requires registration. WhatsApp selling is the simplest to start, direct and personal, but doesn't scale the same way. There's no universally right answer — it depends on your product, your customers, and how much you're able to manage yourself.
Full control, no commission, but you drive the traffic yourself.
Access to existing customers, but registration requirements and fees vary — see our Marketplace Marketing page.
Simple and personal, good for starting out or lower volume.
Most established sellers combine channels rather than relying on just one.
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